Built for Agency Scale

Every client. Every platform.
One command center.

Agency Masterview gives you a bird's-eye view of all client accounts organized by platform. Instantly identify which accounts are thriving and which need attention—then deep dive with one click.

Meta Ads Accounts 24 accounts connected
Scroll horizontally to see all KPIs
Account Status Spend Revenue ROAS CPA Conversions CTR
Healthy
$24,892 $89,421 3.59x $18.42 1,351 2.84%
Review
$18,340 $41,209 2.25x $31.78 577 1.92%
Attention
$12,567 $18,901 1.50x $52.13 241 1.24%
Healthy
$45,230 $198,012 4.38x $14.91 3,033 3.41%
Healthy
$8,920 $31,674 3.55x $22.08 404 2.67%

Built for agencies that manage at scale

Stop logging into 50 different ad accounts. Masterview brings every client to one screen with the metrics that matter.

Platform-Organized Tabs

Separate tabs for Meta Ads, Google Ads, Amazon, Shopify, TikTok, and more. Each platform displays all connected accounts in one unified table, eliminating the need to switch between native platforms.

One-Click Deep Dive

Every account row is clickable. Click any client to instantly access a detailed dashboard with full metrics, historical trends, campaign breakdowns, and granular analytics for that specific account and platform.

Priority Indicators

Visual status indicators show account health at a glance. Red flags for declining ROAS, amber warnings for metrics nearing thresholds, and green indicators for accounts performing on target help you prioritize your day.

Real-Time Sync

Data refreshes automatically throughout the day. No manual exports, no stale spreadsheets. The KPIs you see in Masterview reflect what's happening in each platform right now.

Smart Filtering

Search accounts instantly, sort by any KPI column, and filter by performance status. Find underperforming accounts in seconds, or surface your top performers for case study material.

Custom KPI Columns

Choose which metrics matter for each platform. Show ROAS and CPA for paid media, AOV and conversion rate for eCommerce. Customize columns per platform to match your reporting needs.

From overview to deep dive in seconds

Agency Masterview is designed to minimize clicks and maximize insight. Here's how it works.

01

Select Platform

Click the tab for the platform you want to review—Meta Ads, Google Ads, Shopify, or any connected platform.

02

Scan the Table

View all client accounts for that platform in one table. Status indicators highlight which accounts need attention.

03

Identify Priorities

Sort by ROAS, CPA, or any metric. Filter by status. Surface the accounts that need your attention today.

04

Deep Dive

Click any account row to open a detailed dashboard with full analytics, campaign data, and historical trends.

All your platforms, one dashboard

Connect the platforms your agency manages. Each gets its own Masterview tab with relevant KPIs.

Meta Ads
Google Ads
Amazon
Shopify
TikTok Ads
Microsoft Ads
Snapchat Ads
Pinterest Ads
LinkedIn Ads
GA4

Frequently asked questions

Everything you need to know about Agency Masterview.

What is Agency Masterview in Grippi?

Agency Masterview is a Grippi feature designed for marketing agencies that manage multiple client accounts. It organizes all accounts into platform-specific tabs such as Meta Ads, Google Ads, Amazon, and Shopify. Within each tab, agencies see a single KPI table displaying performance metrics for every client account on that platform, making it easy to identify which accounts are performing well and which need immediate attention.

How does the platform tab system work?

Agency Masterview has separate tabs for each integrated platform like Meta Ads, Google Ads, Amazon, Shopify, TikTok Ads, and Microsoft Ads. Clicking a platform tab displays a comprehensive table showing KPIs for all client accounts connected to that platform. This eliminates the need to log into each platform individually or maintain separate spreadsheets for client reporting.

Can I deep dive into individual client accounts?

Yes, every account row in the Masterview table is clickable. Clicking on any client account instantly takes you to a detailed deep-dive dashboard for that specific account and platform combination. This provides full performance metrics, historical trends, and granular analytics without leaving Grippi.

How does it help prioritize client work?

Agency Masterview displays visual performance indicators next to each account showing whether KPIs are trending positively or negatively. Accounts with declining metrics like falling ROAS, increasing CPA, or dropping conversion rates are highlighted, enabling account managers to quickly identify which clients need immediate attention and prioritize their daily workflow accordingly.

What KPIs are shown in the tables?

The KPIs displayed vary by platform type. For advertising platforms like Meta Ads and Google Ads, you see metrics such as spend, revenue, ROAS, CPA, clicks, and conversions. For eCommerce platforms like Shopify and Amazon, metrics include orders, revenue, average order value, units sold, and conversion rate. All KPI columns are customizable per platform.

How many accounts can Masterview handle?

Agency Masterview is built to scale with your agency. Whether you manage 10 accounts or 500 accounts, all connected accounts appear in the platform tables. The interface includes search and filter options to quickly locate specific clients, and performance sorting helps surface accounts that need attention first.

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