Approved by Amazon, Google, Meta, Shopify & Tiktok
Approved by Amazon, Google, Meta, Shopify & Tiktok
Platform Blending automatically combines data from Shopify, Amazon, Meta Ads, Google Ads, TikTok, and more into a unified overview. See holistic KPIs, month-end forecasts, and platform comparisons.
| Platform | Revenue | Ad Spend | ROAS | Orders | AOV | Trend |
|---|---|---|---|---|---|---|
|
|
$198,240 | — | — | 2,614 | $75.84 | ↑ 18.3% |
|
|
$86,460 | $12,380 | 6.98x | 1,233 | $70.12 | ↑ 12.7% |
|
|
— | $24,820 | 4.82x | — | — | ↑ 8.4% |
|
|
— | $14,900 | 6.21x | — | — | ↑ 15.2% |
|
|
— | $8,420 | 3.94x | — | — | ↓ 2.1% |
|
Σ
Total / Blended
|
$284,700 | $60,520 | 4.70x | 3,847 | $74.01 | ↑ 14.8% |
Platform Blending combines all your data sources into unified KPIs, forecasts, and comparisons—automatically.
Revenue from Shopify and Amazon, ad spend from Meta and Google—Grippi automatically combines metrics from all connected platforms into holistic KPIs without manual spreadsheet work.
Based on your current trajectory, see where revenue, orders, ad spend, and ROAS will land by end of month. Progress bars show how much of your projected targets you've already achieved.
See exactly how each platform contributes to your total revenue, ad spend, and ROAS in one table. Quickly identify which channels are driving growth and which need optimization.
Data syncs automatically throughout the day. No manual exports, no stale spreadsheets. The blended KPIs you see reflect what's happening across all platforms right now.
True blended ROAS that accounts for all revenue sources and all ad spend in one metric. Finally see your actual return on total marketing investment across the entire business.
Each platform shows trend direction so you can quickly see which channels are growing and which are declining. Spot problems early before they impact your bottom line.
Platform Blending works automatically once you connect your data sources. Here's the flow.
Link your Shopify, Amazon, Meta Ads, Google Ads, TikTok, and other accounts with one-click OAuth.
Grippi automatically pulls revenue, orders, ad spend, and performance metrics from each platform.
Metrics are combined into unified KPIs—total revenue, total ad spend, blended ROAS, and total orders.
View your blended dashboard with forecasts, platform comparisons, and trend indicators all in one place.
Connect the platforms you use. Grippi blends them into one holistic view.
Everything you need to know about Platform Blending.
Platform Blending is a Grippi feature that automatically combines data from multiple eCommerce and marketing platforms into unified KPIs. Instead of manually aggregating revenue from Shopify and Amazon, or summing ad spend across Meta and Google, Grippi does this automatically and shows you holistic business metrics in one dashboard.
Blended ROAS divides your total revenue (from all connected eCommerce platforms) by your total ad spend (from all connected advertising platforms). This gives you a true picture of your overall marketing efficiency rather than siloed ROAS metrics that don't account for cross-platform customer journeys.
Grippi supports blending data from Shopify, Amazon, Meta Ads, Google Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Pinterest Ads, and more. For eCommerce, we pull revenue and order data. For advertising platforms, we pull spend and performance metrics.
Month-end forecasts are based on your current performance trajectory and historical patterns. They update daily as new data comes in. The forecasts show you where metrics are heading so you can make adjustments mid-month rather than waiting until the end to discover problems.
No, Platform Blending is automatic. Once you connect your platforms via OAuth, Grippi identifies which metrics to blend and creates unified KPIs automatically. There's no spreadsheet work, no formulas to write, and no manual data exports required.
Absolutely. The Platform Breakdown table shows you exactly how each platform contributes to your totals. You can also access Deep Dive Dashboards for each individual platform with full granular analytics, campaign breakdowns, and performance metrics.
Stop piecing together spreadsheets. Get unified KPIs, forecasts, and platform comparisons in one dashboard.
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